The Best Content Marketing Types for small businesses.

Great content should be the essence of your marketing strategy It’s becoming increasingly apparent that the success of a business relies heavily on the quality of content it puts out there. And it couldn’t possibly be otherwise in today’s relentless competition, regardless of industry. Content is included in every aspect of marketing activities a company may use …

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How to do a market research step by step!

The ultimate goal of a business to cater to its clientele’s needs in order to gain profits. As a small business owner, your aim is to detect, understand and address those needs to the maximum of your abilities and resources. We have previously mentioned in our blog, how important it is to comprehend your customers’ needs …

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Why every small business should try discount coupons today

When searching for marketing strategies that will increase customer attraction and enhance the loyalty of existing ones, small business owners get lost in a myriad of solutions that might work for them or not. And by “work” we mean, deliver results; gain new customers, increase conversion rates, increase the minimum basket of each customer and many more. We are all aware (hopefully) …

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Business website mistakes everybody makes

As we mentioned in our previous article, your business identity greatly impacts how customers perceive you and your products’/services’ quality. Your company’s website is the first impression they have of who you are and how you can help them, so you want to make it stand out. In that effort, trying to impress and all, some businesses either take it …

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Blogging for your business: taking the plunge

Αre you a small business owner or freelancer? Then unless you already have a blog, you’re seriously missing out — and hurting your business in the process. “But haven’t blogs gone out of style?”, you might ask, and “isn’t it all about social media this and Facebook that, now?” Not really. While personal blogging faded out since …

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