Articles in category "Online Marketing"

It’s becoming increasingly apparent that the success of a business relies heavily on the quality of the content it puts out there. And it couldn’t possibly be otherwise in today’s relentless competition, regardless of industry. Content is included in every aspect of marketing activities a company may use to attract new leads and create strong …

The ultimate goal of a business to cater to its clientele’s needs in order to gain profits. As a small business owner, your aim is to detect, understand and address those needs to the maximum of your abilities and resources. We have previously mentioned in our blog, how important it is to comprehend your customers’ needs …

In a previous post about boosting your freelancing career, we delved into the invaluable contributions that word-of-mouth marketing (or WOM) can bring to your small business. At the top of the “How to get more clients” list, and apart from word of mouth, stand “referrals”. If you’re looking for creative ways to generate leads for your business, …

When searching for marketing strategies that will increase customer attraction and enhance the loyalty of existing ones, small business owners get lost in a myriad of solutions that might work for them or not. And by “work” we mean, deliver results; gain new customers, increase conversion rates, increase the minimum basket of each customer and many more. We are all aware (hopefully) …

The first investment you need to make as a small business owner is to create (you, if you have the knowledge or a professional) an attractive website, that will provide visitors with information such as what you do, how you do it differently than others and how they can contact you. We’re not talking about going BIG …

Social media is one of the many ways that will help your business grow. Combined with a solid marketing strategy and a decent budget spending, you can find customers for your products or services. But in order to attract and grow your target audience, you need to optimize your social media presence in a way that it is effective and …

As we mentioned in our previous article, your business identity greatly impacts how customers perceive you and your products’/services’ quality. Your company’s website is the first impression they have of who you are and how you can help them, so you want to make it stand out. In that effort, trying to impress and all, some businesses either take it …

Αre you a small business owner or freelancer? Then unless you already have a blog, you’re seriously missing out — and hurting your business in the process. “But haven’t blogs gone out of style?”, you might ask, and “isn’t it all about social media this and Facebook that, now?” Not really. While personal blogging faded out since …